… and never play it again.
While playing a game, the patent describes a racing game, but it could be any kind of game, the player is given an indication that the game is about to stop; the game then stops and an advertisment plays after which the game resumes perhaps rewinding a little before the interruption.
What kind of brain dead marketing moron came up with this idea?
I find it intrusive and annoying when an ad comes on during a tense scene while watching a TV show. Could you imagine how much more annoying it would be to be in the middle of a boss fight, or just about to cross the finishing line, or at any other point in the game and be interrupted to watch someone shill their latest product? How much worse would it be if it distracted you enough to lose?
As I said in the headline, this is a sure way to have me uninstall a game immediately, and never play it again. Hell, the disks would likely go straight in the bin.
Would you put up with this?