What Is Bioware Doing Wrong? A thought came to mind that didn't fit in that post. Having the Star Wars IP to develop a game is pretty much a free pass to a million or more box sales. So why, with your development, go where every man has gone before? (I know, Star Trek reference doesn't mix with Star Wars!) Bioware could have done anything with The Old Republic. They could have made it a full sandbox with no quests, and sold two million boxes. So why did they stick with the themepark model that has been copping so much negativity over the last few years? Bioware is, has been, a highly creative game developer. It's a pity they didn't use that creativity on more than just the class stories. Unless they completely botched it, they would have been successful.