One of the most critical aspects of any story, is that there be conflict. No book about a guy who has a normal, uneventful life would become a bestseller.
For some reason us humans seem to like conflict. We find it entertaining and it draws us in. We love drama and hurt feelings. Just look at how many drivers slow down to gawk at an accident scene.
So it’s no surprise that Tobold in regards to his blogging spat with Syncaine finds that his comment numbers for the drama posts are dramatically increased over his normal game commentary.
I suspect however, that both Tobold and Syncaine are aware of the effects of controversy, and are simply playing to the crowd. Tobold especially over the last few months has been periodically posting about how he manages criticism on his blog, and he’s certainly right to set ground rules for comments on his blog. Tobold’s complaints about Syncaine, and the frequency of their occurence, seem to me to be more about getting visitors to his blog than about hurt feelings. Otherwise Tobold has got some really thin skin, perhaps too thin for a blogger.
But, as I said, controversy gets traffic, and both these bloggers have been around long enough to be aware of that.