Marketing Ethics in Today’s MMORPGs
Posted by Stropp on July 29, 2009TenTonHammer has a interesting article up called Bait and Switch? Ethics and Values in Today’s MMO Marketing that addresses some of the marketing practices that we’ve been seeing occurring more and more in the run up to release of some of the biggest MMORPG releases.
The article talks about some of what we’ve seen in the Warhammer Online and Age of Conan releases and provides a contrast into how the devs/publishers managed the pre-release of info to the fans.
Well worth a read.
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