EA’s Marketing Division Should Do Some Ethics Training

Posted by Stropp on July 29, 2009 What is up at the EA Marketing Division these days? A short time ago they figured that staging a fake Christian protest would drum up some interest in their upcoming game Dante's Inferno. And the latest stupidity? Thinking that staging a competition for convention attendees to molest the booth babes at Comic-Con in order to be rewarded with "a sinful night with two hot girls." Oh, and this is also a stunt to promote Dante's Inferno. Great move EA. It's probably a fairly tough job being a booth babe. Not only is just standing and smiling at a convention fairly draining, there'd be the jerks as a matter of course. You'd hope that the majority of convention goers would treat them respectfully, but there would just have to be a ton of jerk making rude and unwelcome comments. EA has made that job an order of magnitude harder by asking those jerks to molest the poor girls. Unfortunately it wasn't just the EA booth babes being targeted for this, it was all of them. Is sexual harrassment a part of the core philosophy at EA these days? Looks like they need some ethics and diversity training at EA head office. Oh, and even though this post is giving some publicity to EA's Dante's Inferno, I respectfully suggest that if you are offended by EAs behaviour in marketing this game -- don't buy it. I won't be.