It’s a number I didn’t really expect to see this soon.
The publishers of MMORPG’s tend to keep subscriber numbers away from the public eye… unless of course the numbers make them really happy.
Blizzard is really happy that it’s the biggest show in town.
CCP is really happy that they are breaking records for server populations with Eve.
Funcom was really happy with the number of Age of Conan sales… for a while.
From what I gather Mythic and EA aren’t too happy even though they have a respectable number of subscribers.
Zubon over at Kill Ten Rats makes the case that 300,000 subscribers is a good number, and he’s right up to a point. There aren’t too many Western MMOG’s around that can claim those sorts of numbers, so Mythic is in pretty good company. Most smaller MMO publishers would be pretty happy with half the subscribers of WAR.
But the EA/Mythic team are also right. They bet the farm on Warhammer Online having at least 600,000 subscribers, and managed their development accordingly.